I’m Ross, the founder of Founder Worth, the place where I look at software, SaaS products and digital tools and try to answer one fairly simple question - is it actually worth your money?
I’ve worked in SEO and digital marketing for many years, including as an SEO advisor, helping businesses improve their websites, content and search visibility. That work has given me a lot of experience with the tools behind online businesses - and, also a high scepticism about how those tools are marketed - I’ve seen plenty of businesses spend money on software and products that don't actually fit what they need. They just fall for the marketing jargon, and that's a big part of why Founder Worth exists.
My SEO background also means I always look beyond the sales pitch, so when I assess a product, I'm much more interested in the practical side of it - what problem it solves, who it's actually useful for, what the limitations are, how the pricing works, what customers are saying and what else you could spend the same money on.
Sometimes an expensive tool is justified for a particular type of business, and sometimes a product has an impressive feature list but isn't something I would recommend. The Founder Worth Score and Founder Worth Verdict are there to make that assessment clear, while still giving you enough information to make your own decision.
Why Founder Worth?
Well, there are already plenty of software websites, and what I don't think we need is another collection of articles that simply rewrite a company's feature list and finish with "Overall, this is a great tool".
Founder Worth is intended to be a little more useful than that, hopefully. I'll cover software across areas such as SEO, AI, marketing, content, automation, productivity, sales and online business, with a particular interest in products that are new, interesting, unusually priced or simply worth taking a closer look at.
The site may also use affiliate links, and I may earn a commission if you buy through one, but that doesn't change the assessment - if I think something isn't worth buying, I'll say so.
Because a software company's job is to convince you to buy its product - mine is to help you work out whether you should.